Your blog is your personal space, where you can write what you want. You can set up the page how you want it to look, you are free. You decide.
But then you want to generate traffic. Or, more specifically, you want people to read what you have to say. You want to receive feedback and share ideas. You want to connect with people.
So you begin to add elements to your page that are designed to attract a wider audience. These may not be what you want on your page, but you need them in order to draw a crowd.
Suddenly, your blog is not your own space. You share it with so many others. You have lost control. Yet you have a readership. You are getting hits. You made a trade off: less control for more attention.
Thursday, April 26, 2007
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